Alsum Farms & Produce Debuts New 12-ounce Microwave-Ready Russet Potatoes

Alsum Farms & Produce will introduce 12-ounce Microwave-Ready Russet Potatoes at the Southeast Produce Council's (SEPC) Southern Innovations Symposium Bright Ideas Platform, September 17 - 19, 2015. The Bright Ideas Platform will be held as part of the Southern Innovations Symposium to showcase the best innovative ideas in produce. Available year-round, Alsum Farms & Produce’s Fast & Fresh! Potatoes are a 12-ounce package of fresh baby russet potatoes that are triple-washed and ready to cook. Today’s busy consumers can take these fresh potatoes from the microwave to their plate in five minutes or less, company officials say, ideal to be used as a side dish. These convenience packed potatoes are now available at select retail grocers alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings. The eye-catching steamer packaging capitalizes on the trust and expertise of the farmer, Larry Alsum, as well as protects the potatoes from light to prevent greening when on the store shelf or in the home cooks pantry, officials add. “The Microwave-Ready Russet Potatoes bring fresh, convenient potato solutions to the time-starved consumer,” says Heidi Alsum-Randall, national sales and marketing manager of Alsum Farms & Produce. “Demanding lifestyles coupled with the desire for healthier meals make the Alsum 12-ounce Microwave-Ready Russet Potatoes a convenient side dish for today’s busy consumers and millennial shoppers.”