Avocados from Mexico Finds Football Success

Avocados from Mexico (AFM) has declared its “Hungry for Football” promotion a success. The campaign launched on Sept. 8, 2014 and within the first five weeks had already brought in over 92,000 consumer sweepstakes entries; and retailers have ordered roughly 9,500 promotional pieces and over 9,000 co-branded bins. “Hungry for Football,” running through Dec. 15, 2014, is a partnership with Ro*Tel, a ConAgra Foods brand, and designed to get customers and consumers excited about the college football season and eager to incorporate Avocados from Mexico into their celebrations. “We were pleased to see the success of the campaign thus far,” says Maggie Bezart, vice president of trade and promotions. “It’s clear that guacamole remains a favorite recipe among consumers and avocados are the perfect produce item to pair with all football celebrations.” AFM is celebrating the success of the “Hungry for Football” campaign as it gears up for “Guac Fiesta,” the company’s next campaign, which will position the brand as the owner of guacamole during the prime football season and the Big Game. Taking place Dec. 16, 2014 through February 1, 2015, AFM will partner with Old El Paso for the promotion, which includes various signage options and a new, unique produce bin to assist retailers in creatively designing displays. Additionally, consumers will get a piece of the action with in-store and online savings and a chance of winning a prize pack to host their own Guac Fiesta prize pack, a value of $3,500. The prize pack includes a $1,000 grocery gift card, $2,500 gift card for fiesta supplies and a bundle of branded materials. Beginning on Dec. 16, 2014, consumers can enter to win by visiting AvoFan.com.