Award-winning Rum Raisin Holiday Bread Hits the Market

5 Generation Bakers' head baker, Al Beccard, submitted his idea for Golden Rum Raisin Christmas Swirl Bread into the 2013 California Raisin Marketing Board’s annual “America’s Best Raisin Bread” contest. Not only did his idea win “Best Idea,” it become the next product featured by 5 Generation Bakers. Available this fall, Rum Raisin Holiday Bread is described by the company as a 'golden delicious twist on the company’s classic line of cinnamon swirl breads with a hint of spiced rum.' Company officials describe the baking process: Golden California raisins are soaked in spiced rum before being added to the all-natural dough. After fermentation, the traditional straight dough is sheeted and dusted with a layer of cinnamon filling and rolled to create the signature swirl and baked in crimped pans. Once cooled, the loaves are bathed in a blend of butter and more rum, and then tossed in cinnamon sugar. The finished loaves are sliced and sleeve-packed before freezing for distribution. The loaves have a suggested retail price of $3.99 - $4.99.