Bolthouse Farms Unveiled Snacks and Beverages at Natural Products Expo West 2015Bolthouse Farms Unveiled Snacks and Beverages at Natural Products Expo West 2015

Bolthouse Farms, North American producers of baby carrots and premium juice beverages, showcased a selection of beverage, dressing and kids products at the Natural Products Expo West at the Anaheim Convention Center. With its mission to inspire the fresh revolution by making fruits and vegetables irresistible to consumers, the brand highlighted new and existing products, and recent national initiatives such as The UnBake Sale and the Fruit and Veggie Takeover. “As consumer demand for healthy and nutritious products continues to grow, Natural Products Expo West was an ideal platform for us to introduce our expanded line of healthy snacks and beverages, as well as to showcase a few of our current favorite products,” says Suzanne Ginestro, chief marketing officer of Bolthouse Farms. “Our goal was to allow both consumers and industry partners to see and taste these new products and experience how good-for-you food can be.” Bolthouse Farms’ new-to-market featured products included the following, as described by company officials:

In addition, Bolthouse Farms highlighted The UnBake Sale, a twist on the traditional school bake sale that provides parents and kids with healthier alternatives to fundraising. As well as the recently launched Fruit and Veggie Take-Over, an online initiative created to make the internet healthier by encouraging people to post and tag fruits and veggies to Instagram and Twitter while including the hashtag #urwhatupost.