Boulder Organic! Announces New Name and Manufacturing Facility

The Boulder Soup Works brand has a new label, and a new shingle…the company announced that it has changed its name to Boulder Organic!, and relocated to a new 23,500-square-foot manufacturing facility in Boulder County. “We’ve been so lucky to have such an enthusiastic response to our fresh, homemade-style soups from consumers in the Boulder/Denver area as well as many other parts of the country,” says founder Kate Brown. “We are looking ahead and preparing for anticipated growth and expansion. It’s an exciting time for us.” The brand change is emphasized by vibrant and bold new packaging. The new logo complements the robust flavors, which are made in artisan-style small batches, featuring fresh vegetables, herbs and spices mostly sourced from farms in the West, according to company officials. In addition to being certified organic and non-GMO verified, all varieties are certified gluten-free, officials add. The current offerings include two chicken broth-based and five vegetarian varieties: Roasted Tomato Basil Soup and Green Chile Corn Chowder (both include organic chicken broth); Red Lentil Dahl Soup, Garden Minestrone Soup, Golden Quinoa and Kale Soup, Potato Leek Soup, Butternut Squash Soup with Sage (all vegetarian). “We’re continuing to focus on fresh and nutritious food with the added value of being organic, non-GMO and gluten-free, all at a reasonable price,” says Greg Powers, CEO of Boulder Organic!. “We believe that healthier food needs to be made more available to really improve our overall food system. At retail, we expect consumers to continue to be drawn from the center store to prepared foods as education about the benefits of fresh foods and the availability of easy to prepare and grab-and-go options increases. Consumers want convenience, but they also want fresh.” Prepared foods departments are becoming increasingly popular as people’s preferences shift to fresh food. Canned soup has long been a fall-back for busy consumers, but the trend is toward more “fresh” prepared foods, as people want quick meals that are healthy and taste homemade. In addition, the recent recession has impacted dining out. Consumer surveys show that more people want the convenience of prepared foods, or a “restaurant experience” at home, with the taste and “good for me” appeal of homemade. Boulder Organic! soups are available nationally in select natural foods and grocery stores. The average retail price is $6.49 for 24-ounce. For more information, visit www.boulderorganicfoods.com.