California Avocado Commission Announces Contest Winners

The California Avocado Commission (CAC) announced the retailer winners from its 2014 5-Star Performance Program at the PMA Fresh Summit. Participants in CAC’s 5-Star Performance program earned points toward prizes by conducting or participating in various marketing activities that supported California avocados.

The contest grand prize was awarded to Save Mart and accepted by Jim Corby, Sr. Director of Customer Solutions – Produce. Other top winners included Sprouts Farmers Market, Stater Bros., Northwest Grocers, Albertsons Southern California and Nugget Markets. In total 23 retailers earned prizes in the contest.

“I’d like to congratulate all of the winners and participants of the California Avocado Commission’s 5-Star Performance Program and thank them for contributing to a successful 2014 season,” says Jan DeLyser, CAC vice president of marketing. “Many of the prize-winning retailers visited CAC’s PMA Fresh Summit booth and had a good time selecting their rewards on the spot.”

CAC also hosted supermarket registered dietitians (SRDs) as part of the Produce for Better Health Foundation (PBH) program, held a brunch for retailers and highlighted the significance of the California avocado label.