Chairman’s Reserve Rolls with the Best of Them

This grilling season, Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, is launching a “Roll with the Best” promotion for  its Chairman’s Reserve Premium Meats brand. The promotion was developed to encourage consumers to reward themselves with quality, reducing their risk of having a less-than-perfect eating experience this summer. The “Roll with the Best” promotion will run from July 8 – August 31, and feature Chairman’s Reserve Certified Premium Beef and Chairman’s Reserve Premium Pork products. The promotion is designed to put an emphasis on Chairman’s Reserve Premium Meats as retailers continue the momentum of grilling during the late summer months. “We know consumers want consistently tender and flavorful steaks and chops, and they can count on Chairman’s Reserve Premium Meats to deliver every time,” says Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats. “The ‘Roll with the Best’ promotion is all about helping consumers enjoy the best eating experience this summer grilling season. We don’t compromise on our products, and we don’t think consumers who want a great eating experience should have to either.” In-store promotional elements include a poster, iron man sign and spring-loaded attention grabbers for both the meat department and cross merchandising in the wine department. Grilling tips, wine pairings and recipes for grilled entrées are featured on the brand’s website. Packages will also include an on-pack instant redeemable coupon for $1 off any Chairman’s Reserve Premium Meats product. Chairman's Reserve Premium Meats www.chairmansreservepremiummeats.com