Chairman’s Reserve Tells Consumers to “Never Settle”

This summer, Tyson Fresh Meats is helping consumers aim for greatness at the grill with a new Chairman’s Reserve Premium Meats “Never Settle” promotion. The promotion encourages consumers to reward themselves and never settle for less than premium quality fresh beef and pork on the grill. The “Never Settle” promotion runs from May 19 to July 4, 2014, and is the first of two promotions centered on the brand’s commitment to providing consumers top quality fresh beef and pork. “We know there are a significant number of consumers who always seek only the best, and this includes fresh meat,” says Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats. “When those consumers choose Chairman’s Reserve Premium Meats, they are getting consistent, high quality, premium fresh meat they can be proud to serve their families and friends. Our new promotion celebrates this brand commitment and promise to our consumers.” The “Never Settle” promotion features several point-of-sale elements, including a poster, on-pack sticker, wobbler and ironman. Click for business-to-business information on Chairman’s Reserve Premium Meats.