Chobani Introduces Chobani Simply 100 Greek Yogurt

Chobani is aiming to revolutionize the dairy aisle with the launch of Chobani Simply 100 Greek Yogurt, a 100-calorie authentic strained Greek yogurt made with natural ingredients. Available in six flavors — Blueberry, Strawberry, Pineapple, Peach, Black Cherry and Vanilla — Chobani Simply 100 yogurt gives calorie-conscious consumers what they've been craving, company officials say — a 100-calorie Greek Yogurt made without artificial sweeteners. "Our food philosophy is essential to our brand and evident in everything we make, say and do. Anything with the Chobani name has to be delicious, nutritious, made with only natural ingredients and accessible to everyone," says Hamdi Ulukaya, founder and CEO of Chobani. "Until now, consumers looking for a 100-calorie Greek Yogurt with natural ingredients haven't had an option. For us, it's about being best to market — and we think the time we've spent perfecting Chobani Simply 100 has resulted in a product worth the wait." Chobani Simply 100 Greek Yogurt is made with milk, real fruit, and live and active cultures. To achieve the best balance of taste, calories and nutrition, the yogurt features a proprietary blend of three natural sweeteners — monk fruit, stevia leaf extract and evaporated cane juice, officials add. Each 100-calorie cup is an excellent source of protein (12 grams) and fiber (5 grams), is a good source of calcium, and contains 0 grams of fat. "When people are counting calories, it's important to make your calories count — it's really about what's in those calories," says registered dietitian Dawn Jackson Blatner, an author and nutrition consultant. "Chobani Simply 100 is the only Greek Yogurt on shelves today that offers great nutritional value for 100 calories without artificial sweeteners, thanks to the natural zero-calorie sweetness from the monk fruit and stevia — plus it has the added benefit of 5 grams of fiber. It's a flavorful way to make 100 calories work hard for your body." "As the leading brand in the Greek Yogurt category, we expect to accelerate our growth in 2014 with the launch of Chobani Simply 100 Greek Yogurt, a significant innovation in a 20-year-old category. The light yogurt segment represents roughly 20% of the overall category, and Greek light is the fastest-growing segment at more than 300% in the last 24 weeks year over year according to Nielsen," says Peter McGuinness, chief marketing and brand officer, Chobani. Chobani Simply 100 Greek Yogurt is available in 5.3 oz. single-serve cups, four-count multipacks and a 32 oz. size in Vanilla. Chobani Simply 100 has an SRP of $1.29 per cup and will be available nationwide starting this month.