CPMA Welcomes Nominations for its Fresh Health Award
January 1, 2018
The Canadian Produce Marketing Association (CPMA) is now accepting nominations for the 2015 CPMA Fresh Health Award. The deadline is March 20, 2015. This award is entering into its seventeenth year and is presented to the company or organization who has best supports and promotes the consumption of fresh fruit and vegetables using the Half Your Plate or CPMA’s Freggie Children’s Program to improve population health and industry prosperity. The award will be presented to a produce company or organization who have met the following criteria:
Effectively used of Half Your Plate messaging and materials to promote the consumption of fruit and vegetables;
Use of FreggieTM Children’s Program to increase knowledge and understanding of fruit and vegetables within K to 6 school groups; and
Supported the CPMA and its partners in their efforts to increase consumption to improve population health and industry prosperity.
Organizations wishing to be considered for the award should contact CPMA with a brief outline of how their efforts meet the above criteria. Supporting materials including photos, video or in-store advertising may also be submitted to support the outline. Since its introduction in 1998, the award has been presented to 19 recipients. Past recipients include: The Barn Markets; the California Strawberry Commission; the Canadian Cancer Society and the Heart and Stroke Foundation of Canada; the California Table Grape Commission; Thrifty Foods, B.C.; Tree Fruits; The Oppenheimer Group; Regional PMA’s (the British Columbia, Calgary, Ontario and Quebec Produce Marketing Associations); Pear Bureau Northwest; Sunkist Growers; Loblaw Companies; Bayshore Shippers; Timiskaming Health unit; Gambles Produce; and Peak of the Market and Algoma Public Health. The award will be presented at the CPMA Annual Convention and Trade Show on April 16, 2015.
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