Cub Foods Donates Through Robinson Fresh Program

[caption id="attachment_34612" align="alignright" width="275"] Photo (l-r): Steve Irland, Carrie Higgs, Denise Blumberg-Tendle, Larry Friedman, Terry Schreifels, Eric Chamberlain, Cara Pingel and Matt Sasek[/caption] Longtime Twin Cities grocer Cub Foods recently presented Susan G. Komen Minnesota with $30,134 which was raised through participation in Robinson Fresh’s MelonUp! Pink Ribbon watermelon program. The MelonUp! Pink Ribbon Watermelon program is a cause-marketing program that offers retailers, such as Cub Foods, the chance to give back to their local communities through retail sales of watermelon. Since the program’s inception, Robinson Fresh has donated over $1 million to breast cancer research organizations throughout North America on behalf of participating retailers. “We appreciate the continued support from Cub Foods and Robinson Fresh through donation funds, volunteer hours, and awareness efforts,” says David Egan, co-executive director at Susan G. Komen Minnesota. “Through advanced treatment, and better understanding we are driving towards putting an end to breast cancer.” Through the program, Cub Foods has donated over $84,500 to Susan G. Komen Minnesota since 2010. According to Susan G. Komen Minnesota, up to 75% of the funds donated remain in Minnesota to cover every step of the breast health journey from education and outreach, to diagnostics and surgeries to financial support. Another goal of the program is to continue to educate consumers about the various health benefits of consuming watermelon. According to the American Cancer Society watermelon contains four times more lycopene, a cancer fighting agent, than tomatoes. Watermelon is also rich in a number of vitamins and is fat and cholesterol-free.