Del Monte Fresh Pure Earth Juice Wins Superior Taste AwardDel Monte Fresh Pure Earth Juice Wins Superior Taste Award

Del Monte Fresh Produce announces that it has been awarded the Superior Taste Award by the International Taste and Quality Institute (iTQi) for its Pure Earth juices, including 100 percent Pineapple juice, Pineapple Lime juice, Pineapple Banana Coconut juice and Pineapple Blueberry Blackberry juice. Its delicious, tropical flavor, visual appeal, and smooth texture ranked above 90% for most all of the blends on the sensory evaluation charts, company officials say. Del Monte Pure Earth juices are created using succulent Del Monte Gold pineapples, hand-picked at the peak of ripeness from Del Monte farms in Costa Rica, juiced with only the finest fruit, officials add. Pure Earth juices are all 100% juice with zero fillers, additives, added sugar, preservatives, or concentrates. They can be enjoyed as an ‘on-the-go’ drink or as an ingredient in smoothies and adult beverages for any active and health-minded individual looking for a tasty, tropical treat. Every year the Brussels-based iTQi gathers a jury composed of members from prestigious culinary institutions throughout Europe in order to test food and beverage products. This year four blends of Del Monte Pure Earth juice were tested along with other products from companies from around the world. During the tests, each product is subjected to an individual blind tasting and is evaluated and scrutinized in the shape of a sensory analysis report for which criteria such as olfaction, vision, taste, after taste, texture, etc. are all taken into account. Similarly to the Michelin guide of gastronomy, iTQi does not organize a competition but rewards products on their own merits. Only products having received a mark superior to 70% will be granted a Superior Taste Award of one, two or three golden stars. “We are honored that our Pure Earth juices have been recognized with the Superior Taste Award,” says Dennis Christou, vice president of marketing, N.A. “All of the Pure Earth Juice blends are 100 percent juice with absolutely no fillers, concentrates, or added sugars. They taste just like you just juiced them yourself.” Pure Earth juices are available in the United States and Canada, and are offered in four delicious flavors, 100% Pineapple, Pineapple Lime, Pineapple Banana Coconut and Pineapple Blueberry Blackberry, and come in 12- and 32-ounce bottles.