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Earthbound Farm Adds New Kale Caesar to Consumer-Favorite Line of Powermeal BowlsEarthbound Farm Adds New Kale Caesar to Consumer-Favorite Line of Powermeal Bowls

Arielle Sidrane

January 1, 2018

2 Min Read
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EBF_PowerMealBowl_KaleCaesar_hr logo in a gray background | EBF_PowerMealBowl_KaleCaesar_hrEarthbound Farm launches the certified organic Kale Caesar PowerMeal Bowl just in time for summer picnicking and road tripping. This ready-to-eat salad is the fourth and newest flavor in the line of single-serve bowls, and is available in 5.5-ounce clamshell. Together with the three original flavors – Asian Noodle, Southwest and Spinach Quinoa — the full line of PowerMeal Bowls were redesigned to better communicate ingredients and flavors, company officials say. Available now, all four organic salad bowls — Kale Caesar, Asian Noodle, Southwest and Spinach Quinoa are perfect ready-to-eat salads, for lunch on-the-go or as dinner for one, officials say. The new Kale Caesar expands the line with a contemporary twist on the traditional Caesar Salad. Tender leaf nutrient-dense baby kale pairs with premium flavorful toppings and a slightly spicy dressing for a best-in-class bowl, officials add. These salad bowls are poised to deliver incremental sales in any salad set. Not only do bowl consumers stock up, they also purchase nearly twice as many packaged greens each month as non-bowl consumers Earthbound Farms officials say. In addition, new salad dressings are included in the Asian Noodle and Spinach Quinoa salads. Spinach Quinoa now comes with an organic red balsamic vinaigrette, and Asian Noodle includes an organic tangy tahini soy vinaigrette. Complete with organic plant-based proteins, the Earthbound Farm PowerMeal Bowls are unlike any other available ready-to-eat salad bowls. Each bowl’s baby greens are designed to offer more nutrition than the more widely available iceberg and romaine-based bowl kits. And with 73% of consumers that try the PowerMeal Bowls indicating the intention to repurchase the PowerMeal Bowls are delivering a convenient and satisfying solution for organic consumers, officials add. A typical consumer comment, from the company’s Facebook page says, “So in love with the PowerMeal bowls…So far the Southwest and Asian Noodle are the best. Just noticed there's a Kale Caesar. Hoping my store gets it so I can try that one, too. It's so convenient and I don't mind spending the $ for a healthy organic salad that I don’t have to put together every morning!” Kale Caesar includes tender baby kale, crunchy red and green cabbage, and sweet shredded carrots packaged together with roasted sunflower seeds, tangy aged parmesan cheese, crunchy multi grain croutons and a spicy lite Caesar dressing. Earthbound Farm’s PowerMeal Bowls (4.93 – 5.58-ounce clamshells) are shipping now with suggested retail price of $4.99. Like all Earthbound Farm products, these items include produce grown in accordance with the company’s food safety and organic integrity programs, and all items are certified organic.

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