Evergreen Kosher Market Generates Excitement With ‘Wall-to-Fork’ Produce Wall

Evergreen Kosher Market in Monsey, N.Y., is getting customers excited about fresh greens with a novel presentation: a 20-foot-high geoponic “wall farm” that allows customers to “pick” their own produce.

The array of organic lettuce, kale, arugula, basil and cilantro is grown on Evergreen’s on-site farm in soil that is never exposed to insect infestations—a major concern of kosher consumers—and is Star-K kosher certified. The wall-grown produce also has freshness appeal and a longer shelf life because it goes directly from the soil to customers’ shopping baskets. 

The produce tower, installed by Israel-based Vertical Field, has a controlled, sterile environment with soil beds that are enriched with a proprietary mix of minerals and nutrients. High-tech sensors monitor, irrigate and fertilize the crops throughout every growth stage. Soil-based vertical farming yields a new crop every few days, ensuring that fresh greens and herbs are available year-round.