Friendly’s Ice Cream Introduces Reese’s Pieces Ice Cream Cake

Friendly’s Ice Cream, the operator of more than 250 Friendly’s restaurants and a manufacturer of ice cream products distributed in over 8,000 retail outlets, is once again teaming up with The Hershey Company, to introduce a new rich and decadent Reese’s Pieces Ice Cream Cake. Handmade at Friendly’s creamery in Wilbraham, Mass., company officials say that Friendly’s Reese’s Pieces Ice Cream Cake serves as the ultimate celebratory treat for chocolate and peanut butter lovers, alike, boasting rich peanut butter ice cream loaded with mini Reese’s Pieces candies, Reese’s Pieces topping, and a freshly whipped icing border. Designed as the perfect treat for birthday parties, family gatherings and celebrations of any kind, Friendly’s Reese’s Pieces Ice Cream Cake is sold in a single 32-ounce size that serves approximately eight guests. The Reese’s Pieces cake is one of two Reese’s ice cream cakes resulting from Friendly’s partnership with The Hershey Company, which includes the 60-ounce Reese’s Peanut Butter Cup Ice Cream Cake. “Together, Friendly’s and The Hershey Company have introduced great tasting and innovative ice cream treats, and our new Reese’s Pieces Ice Cream Cake is a dessert we believe will be a hit with ice cream fans across the country,” says John Maguire, president and CEO of Friendly’s. Retailing for $11.99 to $12.99 per package, Friendly’s Reese’s Pieces Ice Cream Cake is now available for purchase in all Friendly’s restaurants, at select major grocery stores throughout New England, New York and New Jersey.