Garden Cut Updates Branding and Label Design

Garden Cut, a brand of Indianapolis Fruit Company, has updated its branding and label design for its pre-cut and ready-to-use products in retail stores, as well as a “To Go Snack” line of produce-based products. The branded Garden Cut products will be available in hundreds of grocery stores, sold throughout the Midwest. “We are responding to the growing business segment of fresh-cut, more convenient product,” says Mike Mascari, owner of Indianapolis Fruit Company (IFC). “By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store’s produce department and in more convenient portion sizes for consumer use.”  Mascari also noted that pre-cut product appeals to customers who want to incorporate produce into their cooking and diet without the preparation time. A Garden Cut task force reviewed current market trends, the competition and many designs before settling on the new brand identification.  Product offerings were updated to streamline efficiencies in the packaging lines, yet still be able to respond quickly to on-demand customer orders. “The new To Go Snack offering is especially popular in convenience stores,” says John Cunningham, director of sales/marketing. “We are happy to offer a fresh and healthier alternative in these locations, from a brand that the consumer can recognize and trust.” Antonia Mascari, marketing manager for the company, notes that brighter brand colors make the packaging more attractive while still showing the high quality of the produce product. “We moved away from our previous green branding coloration because it could not be seen against green produce. The new purple and yellow brand colors make it easier to identify Garden Cut at the store level,” she says.