Good Karma Foods Launches Dairy-Free Drinkable Probiotic Cultured Flaxmilk Beverage

On the heels of its recent rebrand announcement, Good Karma Foods, maker of flaxseed-based milk alternatives, is expanding its brand offerings to include a line of cultured flaxmilk beverages. Good Karma’s probiotic drink is the first non-dairy drinkable “yogurt” to combine the benefits of probiotics, Omega-3’s and plant-based protein, according to company officials. The drinks, available in the yogurt section, feature four flavors: Blueberry, Good Greens and Pineapple, Plain, and Strawberry.

Each serving includes 1200 milligrams of Omega-3, five grams of plant-based protein, and is rich in calcium and vitamin D. These products are also free of lactose, soy, nuts, gluten and GMO’s.

Research is regularly published about the health benefits of probiotics, with gut health commonly referenced as “the key to human health” by scientists and key influencers alike. For example, according to a study released by National Institutes of Health (NIH), 70 million Americans suffer from digestive problems stemming from bad nutrition and consumption of additives and processed foods. Meanwhile, the same study reports that probiotic use is on the rise with a four-fold increase from 2007 to 2012.

The timing is ideal for non-dairy probiotic beverages: reports show that 73 percent of consumers are aware of probiotics and that there is a relationship between probiotics and digestive health. At the same time, the yogurt category continues to grow, with drinkable yogurts outpacing standard yogurt offerings by four times just in the past year, officials add. 

“Probiotics are similar to the tiny but mighty flaxseed in the sense that both can activate positive good in all of us. As a company, we’re inspired by small but meaningful acts of goodness, and our goal is to ‘create a little good karma’ with this new product,” says Doug Radi, CEO, Good Karma. “And, with growing consumer interest in plant-based foods and probiotics, we expect that a flaxmilk-based probiotic drinkable yogurt will be well received.”

Good Karma Dairy Free Probiotic is available at Whole Foods market, nationwide, and retails at $3.99 - $4.49 for a 32-ounce bottle.

Good Karma Flaxmilk is currently available in conventional and natural food markets nationwide in five Flaxmilk flavors: Original, Vanilla, Unsweetened, Flaxmilk Protein Vanilla and Flaxmilk Protein. Good Karma Flaxmilk retails at $3.99 - $4.49 MSRP, depending on the flavor.