Grinds See Boost for Its Versatility

A core strength of grinds is its versatility, which many consumers sought—and still seek—amid the pandemic as they cook from home more often. One of the reasons why beef did so well was the incredible amount of ground beef that was sold, notes Anne-Marie Roerink, principal with 210 Analytics. Other grinds, including turkey, lamb, pork and bison, did well too, also pointing to the importance of versatility.

More consumers also bought for stock-up and use over time vs. immediate consumption. This has big consequences when looking at it through the eyes of the shopper, in terms of value packs, freezer-ready packaging, extended shelf-life packaging, etc., says Roerink. The easier we can make it for the shopper to buy ahead, the more likely they will purchase meat, cook meals with meat and replenish. 

Beef and Pork

Total U.S. multioutlet (MULO) | YA is the year ago for the same weeks ending 2019; 2 YA is the same weeks ending 2018; 3 YA is the same weeks ending 2017 | IRI Unify in the Integrated Fresh syndicated hierarchy and data model was used for this report

Latest 52 Weeks Ending Oct. 4, 2020 (All numbers represent precent changes of dollar sales)

Note: Ingredient cuts are products that provide the additional step of cutting or trimming to provide value to the consumer (cubes, strips, kebabs, etc.)

Source: IRI Syndicated Integrated Fresh database, which combines random- and fixed-weight brands/product types known to be sold in this department at the majority of retailers

Measures: Dollar sales refers to the total cumulative dollar sales sold for that product during the time period (not included, but used as reference) | Dollar sales change refers to the percent difference between the current and prior period for total dollar sales | Dollar share to dept. refers to the total dollar sales of that product divided by the total dollar sales of the department to which it belongs | Dollar share to category refers to the total dollar sales of that subcategory divided by the total dollar sales of the parent category.

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