Jennie-O Expands Deli Products

Jennie-O brand will expand its line of reduced sodium deli items, which offer consumers oven roasted deli turkey options with 50% less sodium, according to USDA data. Additional deli products set to debut this year include: reformulated JENNIE-O Buffalo Style Chicken Breast, Applewood Smoked Chicken Breast and limited-time-offer JENNIE-O Smokehouse Turkey Breast and JENNIE-O Cranberry Sage Turkey Breast. “With these additions to our deli portfolio, Jennie-O will be better equipped to meet consumer preferences for nutrition-conscious options and creative flavors,” says Mary Wieland, deli product manager at Jennie-O. “From a new addition to our line of reduced sodium turkey breasts and flavorful chicken breast offerings, to limited-time-offer items slated to debut right before the holidays, we expect these items will be a hit with consumers and help drive deli counter sales for our retail partners.” Building on its existing portfolio of reduced sodium deli products, this year Jennie-O will launch new JENNIE-O Reduced Sodium Grand Champion Oven Roasted Turkey, a delicious browned variety of deli meat. Each serving of the new JENNIE-O Reduced Sodium Grand Champion Oven Roasted Turkey is only 50 calories, includes less than 1g of fat and 260mg of sodium. As consumers become more inclined to experiment with creative tastes, the JENNIE-O product portfolio has grown to include a wide variety of interesting flavor combinations. Now, the company’s latest deli offerings continue to align with changing attitudes highlighted in Technomic’s 2013 Flavor Consumer Trends report.