Klondike Cheese Company refreshes Odyssey feta cheese packagingKlondike Cheese Company refreshes Odyssey feta cheese packaging
January 1, 2018
Klondike Cheese Company of Monroe, Wis. is announces the launch of refreshed packaging for its Odyssey brand feta cheese. Klondike enlisted the help of Milwaukee-based STIR Advertising & Integrated Messaging to create the new packaging for Odyssey feta cheese. It showcases Klondike’s authentic cheese with Greek-inspired imagery, emphasizing the authentic Greek tradition used by Klondike’s five master cheese makers. The eye-catching new packaging is designed to appeal to customers and increase retail sales velocity, company officials say. "Our new Odyssey packaging highlight Klondike’s commitment to both state-of-the-art cheese making while remaining true to authentic recipes and tradition,” says Teena Buholzer, marketing director at Klondike Cheese Company. "We understand what our feta cheese customer likes and responds to, and we designed our Odyssey feta packaging to appeal to that demographic." Klondike’s all-natural, gluten-free, rBST-free Odyssey feta cheese is firm yet crumbly, tangy and salty to the taste but never bitter, officials add. Klondike has mastered the craft of Greek-style feta for more than 25 years, with accolades to prove it: Odyssey feta is a first-place World Championship Cheese Contest winner and has received honors from the American Cheese Society and Wisconsin State Fair. It is available crumbled, in loaves or in brine for retail, as well as food-service bulk sizes.
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