Limoneira Adds Varieties and Expands "One World Of Citrus" Model

Limoneira Company will add its oranges and specialty citrus varieties to its ONE WORLD OF CITRUS model.

“For 124 years, we’ve been growing a wide variety of citrus," says Alex Teague, senior vice president and chief operating officer. "We began our direct selling program for lemons six years ago, and we are excited to once again have our oranges and other citrus varieties marketed in Limoneira cartons.”

“Limoneira’s global lemon customers have been asking us to sell our other citrus varieties for quite awhile,” adds John Carter, Limoneira’s director of global sales. “We look forward to the opportunity to grow the category and connect shoppers to other citrus trees. Customers have appreciated the quality and consistency that they receive with Limoneira’s lemons, and we will deliver these same benefits with our oranges and specialty citrus.”

In addition to Navel and Valencia oranges, Limoneira will provide Cara Cara Navels, Moro Blood oranges, Pummelos and Star Ruby Grapefruit from its groves. Limoneira will partner with Cecelia Packing Corporation for packing Limoneira oranges and specialty citrus. “They share our values and commitment,” saysTeague. “Like our lemon packing house in Santa Paula, they have a state-of-the-art facility in Orange Cove that’s close to our orange and specialty citrus groves.”