Limoneira Introduces Lemon Misfits

Limoneira Company, an agribusiness with agricultural land and operations, real estate and water rights in California, announces the introduction of Lemon Misfits. “These lemons are packed with juice and perfect to increase our grocery retail partner’s sales with a customer friendly price point,” says John Carter, director of global sales. “They also have a lot of great health benefits." “The misfit label is a tongue in cheek reference to their having a little scarring from wind in the orchards” continues Carter. “We’re playing on this fact by identifying them as orchard outcasts with great personalities. After all, we all know that beauty is only skin deep." Lemon Misfits come in a variety of sizes and packaging/pallet configurations. “As the largest vertically integrated lemon provider in the U.S, we have the ability to create programs for our customers more easily than others," says Alex Teague, Limoneira senior vice president. “Having our own orchards and packing facilities is a huge plus." Consumers can juice up Lemon Misfits for a variety of family occasions and Misfit Madness Recipes will be featured on Limoneira’s website and through Limoneria’s global opinion leader network and social media bloggers. Retailers can receive Lemon Misfit point of sale material for their stores.