Love Beets Unveils New Branding

Love Beets, a line of all-natural, ready-to-eat beets, announced a company-wide re-branding campaign designed to transform the way shoppers experience regular trips to the veggie aisle. Love Beets’ new look more accurately reflects the brand’s whimsical approach to preparing and eating beets in state-of-the-art packaging, say officials. "The creative evolution of Love Beets really brings to life the idea that beets are modern, fun and can be enjoyed by consumers of all ages," says George Shropshire, vice president. “We’re excited to reveal a whole new look and technology that make beets a hassle-free experience and even easier to snack on whenever, wherever.” Updated packaging for Love Beets products also adds greater visibility and accessibility for consumers on shelf and at home, say officials. They outline the innovations:

The new branding will hit shelves this month and will continue to roll out nationwide through the end of the year.