Mamma Chia Announces Chia Squeeze Vitality Snack

Mamma Chia, the organic food and beverage company that helped originate the chia beverage category, pioneers a new food category with the Chia Squeeze™ vitality snack. Building on the success of Mamma Chia’s vitality beverages, Chia Squeeze provides an new way to enjoy the benefits of chia seeds, combining them with fruits and vegetables for a 70-calorie, no sugar added snack in an on-the-go squeeze pouch. Chia Squeeze debuts at Natural Products Expo, March 8, in Anaheim, Calif. “With our original Mamma Chia vitality beverages, we created an entirely new drinking and nutritional experience in a bottle,” says company founder and CEO Janie Hoffman. “Our Mamma Chia community asked us to create even more ways to enjoy this powerhouse seed, and our Chia Squeeze is an exciting new way to squeeze natural vitality and nutrients into your day.”

Available in four tasty flavors for the whole family – Apple Cinnamon, Blackberry Bliss, Strawberry Banana and Green Magic – Chia Squeeze is USDA-certified organic, non-GMO verified, vegan and gluten-free. Packed with 1,200 mg of essential Omega-3, as well as complete protein and fiber, Chia Squeeze is a great choice for a healthy, anytime snack. Each 3.5 oz. Chia Squeeze pouch is lightweight for easily carrying in a backpack, lunchbox, purse, briefcase, or gym bag, and does not need refrigeration.

Chia seeds have seen explosive growth in recent years, with Mamma Chia leading the way as the category innovator. According to recent data from SPINS, a leading provider of syndicated market research, chia was the top ingredient across all natural products last year, growing by more than 350 percent. Known for their nutritional benefits, chia seeds offer a complete nutritional profile of Omega-3, balanced dietary fiber, complete protein, antioxidants and minerals. “By expanding into new categories, Mamma Chia is furthering our commitment to offer the highest quality organic chia-based foods and beverages,” said Hoffman. “Innovation is the lifeblood of Mamma Chia, and we love creating new ways to bring chia seeds to active souls of all ages, in convenient, delicious and ready-to-go varieties.” Since launching the original Mamma Chia vitally beverage line nationally in fall 2011 as the first-to-market chia seed beverage, Mamma Chia has grown to offer nine flavors and is recognized as the category leader, according to company officials.  Reaching nationwide retail availability in one year, Mamma Chia continues to receive industry recognition. BevNET honored Mamma Chia with both the “Best Non‐Carbonated Beverage Award” in 2011, and “Person of the Year” in 2012 for founder and CEO Janie Hoffman. Mamma Chia products are available in thousands of stores nationwide, including Whole Foods Market, Sprouts, Wegmans, The Fresh Market, Ralphs, Vons and Albertsons. To learn more about the Mamma Chia brand, products and social mission, or to find the stores nearest you, please visit www.MammaChia.com.