Mann Packing Launches Fresh Farms Leaf Brand

Mann Packing has introduced its Fresh Leaf Farms brand and logo for its leaf lettuce line. Previously under the Simply Singles banner, the new brand reflects the evolution of the company and its vision for further innovation.

Fresh Leaf Farms represents the company’s successful and ongoing expansion beyond its heritage as a core vegetable producer, say company officials. The product line of single-cut leaf lettuces includes Better Romaine, Better Green Leaf, Better Red Leaf, and the company’s proprietary Better Burger Leaf.

The line of better-for-you lettuces are hand cut in the field, convenient and multi-use, washed and ready to use, preservative free and verified non-GMO. The newly modified atmospheric tray allows for a fresher product throughout its 16-18 day shelf life, officials add.

The new Fresh Leaf Farms logo and freshleaffarms.com website evoke the quality customers have come to know of Mann’s products. The white palette and chalkboard styling is on trend and approachable, characterizing Mann’s innovative culture, and the new typeface lends a modern, clean look that demonstrates the company’s focus on sustainability and commitment to providing fresh vegetables made easy, say officials.

“It’s a very exciting time here at Mann’s, and Fresh Leaf Farms is a great showcase of our enthusiasm for innovation,” says Gina Nucci, director of corporate marketing. “This brand transformation better represents where we are as a company today and what we have in store for the future. Mann’s remains committed to expanding our offerings, pushing into new markets, and providing our customers with fresh solutions.”

The Fresh Leaf Farms Single Cut line is available to U.S. customers.