Mann's Redesigns Packaging for its Culinary Cuts Line

Mann Packing has redesigned the packaging for the two original products in its Culinary Cuts line. The packaging puts the Sweet Potato Ribbons and Butternut Squash Zig Zags into bags to unify the growing product offerings that now include: Shaved Brussels Sprouts, Cauliflower Cauliettes and Broccoli Clovers. The full line has launched in U.S. and Canadian markets. 

Culinary Cuts are a line of fresh vegetables cuts into distinctive shapes. The convenient vegetables can be used as a pasta alternative. The preservative- and gluten-free veggies are washed and ready-to-eat. They are versatile enough for multiple uses such as dishes, stir-fries, appetizers, desserts and casseroles. The products are backed with promotions and merchandising support to educate consumers and spur sales. 

The development of the new packaging reflects Mann's commitment to providing innovative solutions for consumers. The new bags feature improved physical characteristics which will enhance shelf life. 

"Earlier this year, we launched three new Culinary Cuts products that were all in bags," says Gina Nucci, director of corporate marketing at Mann's. "The new packaging design will provide consumers across North America with a consistent look. By transitioning from clamshells to bags, retailers will be able to save space, enhance margin and increase sales velocity—it's a win-win for retailers and consumers."