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Maple Hill Creamery Re-designs Packaging and Website
The new look elevates the 100 percent grass-fed message, while creating appetite appeal and stronger shelf presence, so the packaging more closely aligns with the artisanal quality of the product line, say company officials.
Lindsey Wojcik
January 1, 2018
2 Min Read
Maple Hill Creamery has introduced new packaging, along with a new website and social media campaign. The new look elevates the 100 percent grass-fed message, while creating appetite appeal and stronger shelf presence, so the packaging more closely aligns with the artisanal quality of the product line, say company officials.
"When we launched Maple Hill Creamery in 2009, we knew we had an incredibly fresh and distinctive product that was different from any other yogurt, and in just a few years, we became one of the fastest-growing dairy brands in the natural channel," says Tim Joseph, founding farmer and CEO. "Our mission now is to bring 100 percent grass-fed dairy to a broader market of consumers. As we grow our presence at retailers both in the natural and conventional channels, we needed to evolve our packaging to be competitive on-shelf, yet remain true to our heritage and mission."
Some distinctive changes on the new packaging include:
A simplified and cleaner company logo. The original Maple Hill Tree still appears on the container, but not as prominently.
Bolder 100 percent grass-fed and product messaging (e.g., no added color, thickeners or gums, excess sugar or ‘natural’ flavor, just 100 percent real ingredients.)
Original flavor icon artwork. For example, Wild Blueberry products will depict a fresh blueberry nesting into a bed of meadow grasses, with the flavor name and other copy highlights in blue type. Maple flavor features a maple leaf and syrup nesting in grass with accents of maple colored text.
“The current packaging did not do justice to the quality of the product inside the cup. Our goal with the redesign was to change consumers’ whole perception of the brand, and to be bold in our 100 percent grass-fed dairy differentiation,” says Josh White, principal at OffWhite Co., Maple Hill’s design and branding agency.
The #ThisIsMapleHill social media campaign aims to provide deeper education on the benefits of 100 percent grass-fed dairy, highlighting the dedicated farmers who are the backbone of Maple Hill Creamery's success, officials add.
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