Martin's Famous Potato Rolls and Bread Introduces Old-Fashioned Real Butter Bread

Martin's Famous Potato Rolls and Bread has unveiled Martin's Old-Fashioned Real Butter Bread, which will be available starting Jan. 2.

Martin's Old-Fashioned Real Butter Bread has the popular split-top look and combines the nostalgia of days gone by with the great taste and high quality that today's consumer expects from Martin's.

As with all its products, Martin's uses only the best ingredients, such as high protein wheat flour, nonfat milk, real butter, pure cane sugar, and other high-quality ingredients, to make the soft Old-Fashioned Real Butter Bread. Using 100 percent real butter without any additional oils is what earns Old-Fashioned Real Butter Bread its name.

"Obviously most people know us for our potato roll and potato bread products," says Tony Martin, executive vice president and grandson to the original founders of Martin's Famous Pastry Shoppe. "Customers know and appreciate that Martin's puts a premium emphasis on quality, and that's really what has made our potato roll products famous. However, we discovered that sometimes a customer may want a non-potato-based bread. So we listened to our customers' suggestion and worked hard to create Martin's Old-Fashioned Real Butter Bread. This bread will be attractive to the customer who is looking for the staple of a 'white bread' but wants higher quality and better taste."

Martin's Old-Fashioned Real Butter Bread has a sweet and buttery tastes. As with Martin's other products, it has no artificial colors or sweeteners, uses unbleached wheat flour and is made from non-GMO ingredients. The high quality ingredients, taste, thick-cut slice, and soft texture elevates this item to the level of a "premium bread product," while remaining competitively priced and still affordable for the average family's purchase, say company officials.

"We want to make our customers happy! We have heard requests for an additional flavor profile like this because it is appealing to different members of a family or household. Our loyal Martin's customers are eager to try our new product, and the initial feedback from our test areas shows that those who have tried it, like it. It is generating much excitement and it's a good way to start the New Year," Martin says.

Martin's Old-Fashioned Real Butter Bread will be sold in retail stores within Martin's 20-state fresh distribution areas on the East Coast.