Muscle Milk Refreshes Packaging and Unveils Two Shakes

CytoSport, Inc., maker of Muscle Milk premium protein products, has updated nutritional profiles and redesigned packaging for the brand's core lineup of Muscle Milk ready to drink shakes. These nutritional updates include simplified ingredient statements, the elimination of soy, reduced sugar and a 40 percent reduction in fat in its Genuine varieties. 

The Muscle Milk brand has also unveiled two new innovative products: Muscle Milk Protein Smoothie yogurt shakes and Muscle Milk Coffee House protein shakes. Muscle Milk Protein Smoothie yogurt shakes are made with Greek-style yogurt. The company's new Muscle Milk Coffee House protein shakes feature coffee as a primary ingredient. The Muscle Milk Coffee House protein shakes also deliver 20-grams of protein and include caffeine content similar to a cup of coffee. 

"Innovation is essential to our company, and we are excited to roll out a new and improved look for our brand while also introducing some very compelling and unique new products within the health and nutrition category," says Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. "We recognize that everyone's protein needs are different, and we must provide products that complement today's lifestyles. Protein is fundamental to helping individuals live and perform better, and we are pleased that these new products will help consumers elevate everyday performance."

To feature these new items, the Muscle Milk brand has relaunched its website, musclemilk.com. The site will also offer education, insights and exclusive content.