NatureFresh Debuts Tomz Snacking Tomatoes

NatureFresh has introduced its TOMZ Snacking Tomato product line to meet the increasing demand for consistently flavorful locally, regardless of the season.

“Our snacking tomato line has been expanding each year as we continue to bring new varieties to market. As a vertically integrated grower and marketer, we are able to maintain a greater level of quality in what we pick, pack, and ship to our customers,” says Matt Quiring, retail account manager. “Our tomato growing philosophy allows us to produce a better quality product which ensures we are delivering an overall better eating experience for the consumer. By launching the TOMZ Snacking Tomato line, we are giving customers and consumers alike, a program that caters to all of their taste preferences with locally grown tomatoes, 12 months a year." 

Family owned and managed NatureFresh Farms currently operates 130 acres in Leamington, Ontario, Canada and 15 acres in Delta, Ohio with 30 more acres in Ohio coming online by November.

Creating a category wide brand like TOMZ that includes red, yellow, orange grape tomatoes as well as red cherry, sweet cocktail and medley tomatoes enables NatureFresh to consistently market and promote locally grown, year-round, premium specialty tomatoes under one label, say company officials. 

With recent Greenhouse Vegetable Awards for Best Cocktail Tomato and People’s Choice Award for Hottest Tomato, the launch of NatureFresh’s new snacking tomato program shows the company’s commitment to developing premium products, officials add. Grown currently in Leamington, ON, production of all TOMZ items will shift to Delta, Ohio this fall to provide year-round availability. NatureFresh started shipping the TOMZ brand snacking tomatoes to all of their retail partners the week of June 20.

NatureFresh Farms’ new year-round production facility in Delta, Ohio will give the company 45 acres of locally grown specialty tomatoes, beefsteak tomatoes, and its very popular OhioRed TOV’s starting this upcoming winter. Phase 1 (15.30 acres) was completed in late 2015; Phase 2 (15.30 acres) and Phase 3 (15.30 acres) are now under construction and will be completed later this fall.