Organic Valley Brings Single-Serve Organic Milk to the Grab-n-Go Cooler

Organic Valley introduces Good to Go, the first organic single-serve milk for adults, according to company officials. This convenient, on-the-go milk is for busy consumers seeking a portable, ready-to-drink option that’s both organic and delicious, officials add. It’s the same pasture-raised Organic Valley milk consumers know, but in a more convenient 11-ounce single serve bottle.

Sales of organic single-serve milk are increasing and represent 10 percent of the overall segment. The ready-to-drink milk category currently generates more than $1 billion in sales – without an organic adult offering.

All other nationally branded organic single-serve milk today is packaged in small portions for children, according to Organic Valley officials.

Consumers increasingly expect to find premium organic options wherever they shop – in the dairy case or grab-n-go cooler at the supermarket, as well as convenience stores, gas stations and drug stores.  Good to Go will be available in stop-and-shop locations in an easy-to-stash container that fits right into a backpack, purse, or lunch bag. Each 11-ounce serving contains Organic Valley’s pasture-raised organic milk.

Good to Go is available in 1% Low Fat White or 1% Low Fat Chocolate flavors.

Chocolate Good to Go is flavored with organic and Fair Trade unrefined cane sugar and cocoa.

Organic Valley milk never contains antibiotics, GMOs, synthetic hormones, pesticides, or artificial flavoring.

Each serving contains 11 grams of protein and 40 percent daily value of calcium and 35 percent daily value of vitamin D.

Good to Go milk will be available for ordering in January 2016, and ship to retailers beginning in February 2016.