Pink Ribbon Produce for Breast Cancer Awareness Month

Through the month of October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate Challenge. Customers are encouraged to fill half of their plate with fruits and vegetables in order to lower their risk of cancer. The prevention campaign is designed to help spread awareness and support for NBCF and Pink Ribbon Produce, which promotes the consumption of fresh fruits and vegetables to reduce the risk of many non-communicable diseases (NCDs) with a focus on breast cancer. With the use of social media, Pink Ribbon Produce encourages consumers to “Take the Fresh Plate Challenge” and fill half of their plate with fresh fruits and vegetables. A free Fresh Plate Challenge Guide is available. “We are proud to support the National Breast Cancer Foundation as we enter our ninth year with Pink Ribbon Produce, and our second year encouraging the Fresh Plate Challenge,” says Debbie Augustine, CEO of AugustineIdeas. “This is a challenge that makes it easy for everyone to get involved in and benefit from no matter who you are.” The Fresh Plate Challenge campaign utilizes the Pink Ribbon Produce website and social media channels to encourage and educate consumers to live healthier lifestyles while promoting awareness and support for breast cancer. The campaign will feature an Instagram photo contest and other interactive activities using hashtags #donateNBCF, #freshplate and #pinkribbon. Contest winners will receive a retailer gift card and a donation to NBCF in their name. Pink Ribbon Produce provides shoppers with an easy way to give back to their communities and support efforts to find cures for breast cancer. By bringing together more than 500 Harris Teeter, Meijer and Price Chopper stores and their produce vendors, Pink Ribbon Produce has been able to raise over $409,000 for breast cancer since 2006. Stores direct shoppers to the participating produce suppliers with a Pink Ribbon Produce program icon on posters and point-of-sale signs next to the product. Donations made by the produce partners support NBCF and goes back into the community by providing mammograms and educational programs to help save the lives of thousands of uninsured women. For more information about Fresh Plate Challenge, Pink Ribbon Produce, their partners, and ways to donate, please visit pinkribbonproduce.org.