Plum Organics Expands Into Adult Snacks with Launch of Plum Vida

Plum Organics, an organic kids nutrition company, has announced its foray into the adult snacking category with the launch of Plum Vida. Available in three flavor combinations, Plum Vida is created with a blend of organic fruits and veggies in a portable pouch format. Plum has leveraged its insights and equity in the pouch category to design a convenient snacking format for active adults. Plum Vida can be enjoyed straight out of the pouch at room temperature or chilled. According to company officials, the lightweight, resealable pouches feature flavorful ingredients like ginger, mint, kale and beets, blended into a refreshing consistency similar to that of a light smoothie. “Plum Vida began with the women on our innovation team. We often turned to noshing on our baby food blends when we were craving a quick dose of fruits and veggies and wanted a break from granola bars,” says Jen Brush, senior innovation manager. “And over the years we heard from consumers constantly – from moms to runners to college students – who shared our squeezable snacking habits as part of their daily exercise routine or as a midday pick-me-up. We wanted to create a product just for them that would directly address this trend.” “When the team came to me with the concept for Plum Vida, I immediately knew it was the next big step for our company,” Neil Grimmer, Plum’s co-founder and CEO, added. “At Plum, we have always been our own core consumer. We were founded by parents, and for the past seven years we've been dedicated to designing great tasting organic products for our own kids. Now with Plum Vida, we're incredibly excited to bring to market products we’re designing for ourselves. As leading innovators, we are uniquely positioned to create a new snack option for adults that marries convenience with sophisticated flavors." Each five-ounce pouch contains a mix of fruits and veggies, three grams of fiber and between 70-90 calories, made from USDA-certified organic and Non-GMO Project Verified products, company officials add. Plum Vida is available in three vibrant flavor combinations, described by officials from Plum Organics as:

Plum Vida is currently available for purchase exclusively at Target stores nationwide through their “Made to Matter – Handpicked by Target” collection for a suggested retail price of $1.99 per pouch or $6.99 for a four-pack. For more information, visit www.plumorganics.com/vida.