Produce for Better Health Foundation Announces Second Annual Formula 5 Marketing Competition

As seen in supermarkets, hospitals and schools across the nation, the Fruits & Veggies—More Matters brand logo helps Americans make healthy choices in every form – fresh, frozen, canned, dried and 100% juice.  In support of Produce for Better Health Foundation’s (PBH) mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH announces its continued sponsorship of its second annual Formula 5 Marketing Competition.   The competition offers marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America. To participate in the competition, small groups of Junior and Senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials.  Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH’s 2016 Annual Conference where they will present the marketing proposal and plan to all conference attendees during the general session.  The attendees will then be afforded two full days to interact and talk with the team representatives.  The 2016 Annual Conference will be held April 4-6 at the Omni Hotel & Spa at Montelucia.  Registration will open in August 2015. The marketing competition is not only another way PBH is delivering value to donors, supporters, and the fruit and vegetable industry, but also an avenue for industry companies to tap into new ideas from millennial marketers, as well as the opportunity to identify talent through internships and build relationships with top marketing colleges across the country, company officials say.  PBH honored a team from Fresno State University for the 2015 competition year.  Their marketing idea and plan, RadiKale, can be found on the PBHFoundation.org site in the Annual Meeting section.