Produce Pavilion at the N.G.A. Show to Showcase Top Produce Companies

The 2012 N.G.A. Show will feature a new collaboration with The Produce Marketing Association (PMA) that will bring together more than 20 produce companies in The PMA Produce Pavilion. The PMA Produce Pavilion will provide independent grocers and attendees of The N.G.A. Show access to some of the top firms that grow, pack and distribute produce and provide services to the industry. Located in the heart of the EXPO floor, it will highlight an important category for independent grocers with a significant impact on the bottom line. “N.G.A. is pleased to work together with PMA in creating this new opportunity for our members attending this year’s show,” says Peter Larkin, N.G.A. President and CEO.  “This is the type of collaboration our members are asking for and we hope it brings greater value not only to independent grocers attending but PMA members as well.” Top produce executives will be available in the PMA Produce Pavilion for business-to-business meetings and to provide information about the latest industry innovations, products and services available to help grow sales. This space not only provides an important resource for N.G.A.’s member companies, but also affords PMA member companies with a unique opportunity to showcase their products and interact with independent retailers and wholesalers they may not regularly do business with. “PMA is excited for the opportunity to build a strong presence at this year’s N.G.A. Show and highlight what our members can offer independent grocers,” says Bryan Silbermann, PMA President and CEO.  “With the increase in demand for healthy and convenient fresh food options, the produce department is an important point of differentiation for many independents and our members want to help supply those needs.” The N.G.A. Show, co-located together with the Independent Grocer Alliance (IGA) Global Rally, takes place February 12-15, 2012 at the Mirage Hotel and Convention Center in Las Vegas, Nevada. The PMA Produce Pavilion will be open 12-4pm, Monday and Tuesday (February 13-14) and will be among more than 200 exhibitors and nearly 35,000 square feet of vendor space. A list of participating PMA member companies participating in this year’s Show can be found at www.theNGAshow.com.