Pure Flavor & Enza Zaden Announce Exclusivity Agreement

Pure Flavor and Enza Zaden announce a partnership where Pure Flavor is one of the exclusive marketers to grow and market the Tribelli branded mini pepper for North American consumers. Tribelli is a well-known brand in Europe and signifies the outstanding seed varieties and characteristics that Enza has worked hard to put into these peppers, company officals say. Taste, color, brix and consumer awareness are all highlighted under the Tribelli logo, and this will enhance the flavor profile under the Aurora Bites name from Pure Flavor, officials add. “We are extremely excited to be working with Enza. The Tribelli mini pepper variety is virtually seedless and is a perfect snack size that the consumers are looking for,” says Jamie Moracci, president of Pure Flavor. “We are also looking forward to being able to respond to the extensive demand in North America with these 100% greenhouse grown mini peppers." The two companies will be partnering to initiate marketing campaigns and retail promotions in order to highlight the benefits of these exclusive varieties to the end consumer.  Production of the Tribelli Aurora Bites will commence production this spring and be in full production across all farms by the fall. Pure Flavor and Enza marketing team will be using social media outlets and a dedicated website to create consumer awareness and demand at store level based on consistent quality and taste. “This new partnership allows Enza to extend the success of the Tribelli mini pepper in North America. In the past years Pure Hothouse and Enza Zaden have built a strong relationship based on drive for market innovation and cooperation. Following several months of careful preparation and research, Pure Hothouse has grown their mini pepper program considerably. With input from their producing partners and technical input from the Enza research side, we expect to see even more growth of this program in the years to come.” says Freek Knol, regional manager for the Enza Greenhouse business in North America.