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Rojo’s Debuts New Line of Fresh Organic Salsas

The salsa line features fresh-cut USDA and Kosher Organic ingredients.

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read
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Rojo’s, maker of refrigerated, restaurant-style salsas and dips, has added a new product line to its portfolio—Organic Salsas. Delivering the same authentic, homemade flavors as its original salsa varieties, the new line now meets a growing consumer demand for organically sourced foods. The line features fresh-cut USDA and Kosher Organic ingredients, boasting traditional Mexican flavors and spices.

“With Rojo’s new line, we’re answering a growing consumer demand for healthy, delicious and versatile foods made with clean, organic ingredients,” says Mark Miller, vice president of marketing at Simply Fresh Foods. “With our new line of organic salsas, health-conscious and flavor savvy consumers alike can satisfy their cravings by adding one of Rojo’s Organic Salsas to their favorite recipes and snack buffets.”

Available in 15.5-ounce tubs, the line of organic salsas is available in four varieties, including:

  • Organic Traditional Salsa, Mild—Authentic ingredients and fresh flavors.

  • Organic Traditional Salsa, Medium—A classic recipe with a kick of heat.

  • Organic Chipotle Salsa, Medium—A hint of morita chipotle adds a kick of smoky flavor.

  • Organic Hatch Chile Salsa, Medium—Grown in New Mexico, these chiles add complex flavor and subtle heat.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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