Rudi's Organic Bakery Launches First-Ever Organic Kids Bread

Rudi's Organic Bakery brand launches Rudi's Organic Bakery Kids Bread, the first nationally-available organic bread made for kids, according to Rudi’s officials. Made with a short list of simple, organic ingredients, Rudi's Organic Bakery Kids Bread is now available nationwide, including all Whole Foods locations.

The organic bread, which comes in white and wheat varieties, has small, thin slices, making it the ideal size for kids. The recipe was developed specifically to appeal to kids as well as parents, which means that it's soft and fluffy and made with only simple, organic ingredients.

"Kids typically love bread, and given the lack of organic bread options that specifically appeal to kids, we decided to develop a sandwich bread that kids would love with a simple, clean ingredient label that moms can appreciate," says Lauren Beno, associate brand manager for Rudi's Organic Bakery. "The leading kids breads on the market today are made with synthetic preservatives and chemical additives, so we wanted to provide families with an option they can feel good about giving their kids."

Like all Rudi's Organic Bakery products, Rudi's Organic Bakery Kids Soft White and Soft Wheat Breads (MSRP: $4.29) are certified USDA-organic, made without genetically modified organisms ("GMOs") and baked using only high-quality, simple and organic ingredients. While other kids breads currently exist, the only options are conventional products. The leading national, conventional kids bread has more than 20 ingredients, such as modified wheat starch, enriched bleached flour and synthetic dough conditioners, officials add. This is in contrast to Rudi's Organic Bakery Kids Bread, which is made with recognizable, organic ingredients, including organic wheat flour, organic oat flour and organic sunflower oil.

Rudi's Organic Bakery Kids Breads can be found nationally at natural food retailers and select mainstream supermarkets using Rudi's store locator tool.