Sakata Offers a Full Spectrum of Beet Varieties

Sakata Seed America is introducing a top-quality line of beet varieties. Due to the company's official merge with Chriseed in 2014, Sakata now offers 16 unique beet varieties boasting qualities such as wide adaptability, high yields and suitability for processing, baby leaf and fresh markets. Sakata is highlighting one variety, Touchstone Gold. “Touchstone Gold is a very exciting variety for our beet program. It’s incredibly unique and offers a better flavor profile and brighter, more ‘eye-catching’ flesh color than competitive varieties,” says Delita Pardue, product manager for beets. “This is the beet for people who don’t like beets – we want everyone to try it for themselves!” To assist the tremendous line-up, Sakata is upping their marketing support for the beet program. The Sakata Beet Advantage Sheet and Sakata Beet Advantage Brochure condense pertinent information about the beet program. The Sakata vegetables site features an article that takes a deep dive into the ‘Beet Movement,’ focusing on the surge of beet popularity and includes information about the history of the beet, current trends contributing to the vegetable’s popularity and exciting ways to incorporate beets into your diet, note company officials. Additionally, the company released a video starring some of their most celebrated beet varieties. The ‘Build a Better Beet Program’ video follows Delita Pardue, Sakata’s Beet, Spinach and Baby Leaf Product Development Manager, into the field as she showcases Sakata’s top beet varieties right from the source, and explains how each variety performs in fresh market and processing scenarios.