Seminole Pride Noble Targets “Grab & Go” Market

The Seminole Tribe of Florida and W.G. Roe & Sons have expanded their  juice product offerings with a line of naturally pure and purely organic “grab & go” 12-ounce juices in eight of their most popular flavors.

Bottled under the Seminole Pride Noble juice brand, the grab & go juices include 100% Florida orange juice, 100% Florida tangerine juice, blood orange juice, lemonade made with agave, organic orange juice, organic apple juice, organic lemonade and Caribbean, which is a blend of 100% Florida tangerines, guava puree and mango puree.

As premium juices in smaller containers, the new line is designed to appeal to health-conscious, on-the-go consumers who are drinking juices throughout the day as part of their embrace of a healthy lifestyle, say company officials. “Citrus juices aren’t just for breakfast anymore,” says Tony Sanchez, president of the Seminole Tribe of Florida. “Our 12-ounce products are the perfect complement to healthy breakfasts and lunches offered at many of the nation’s food service establishments.” The launch of of the product line follows the successful rollout of a “Pure” marketing campaign for the extensive line of juices. The “Pure” marketing campaign is visible on the brand’s new web site at www.noblejuice.com, as well as on social media, point-of-purchase promotions, product sampling, product education and engagement such as recipes and videos, consumer advertising and publicity with daily sweepstakes and contests for consumers.  Sweepstakes entries can be completed on line at www.noblejuice.com/pure. The new marketing campaign debuted with a “Pure Juice, Pure Flavor, 100% Pure Ingredients” tagline, to emphasize the artisan hand-crafted, naturally pure product line, say company officials.  The Seminole Pride Noble juice portfolio includes the cornerstone 100% Florida Tangerine Juice, along with 100% Florida Orange, Organic Orange, 100% Tangerine Clementine, 100% Caribbean, Organic Orange Tangerine, Blood Orange, 100% Florida Super Red Grapefruit, Organic Grapefruit, 100% Lemon, 100% Lime and seasonal juices. In April of this year, the business development arm of the Seminole Tribe of Florida acquired a majority share in the W.G. Roe & Sons juice processing operation in Winter Haven, Fla.