Snack it Forward Launches Sunkist Fruit 2.0

Snack it Forward announces the launch of Sunkist Fruit 2.0, a line of natural and healthy freeze-dried fruit. Made with 100% real fruit and no added sugar or colors, it is designed to be a healthful, fat- and gluten-free convenience item. Freeze drying is a state-of-the-art process that is better at maintaining the nutritional value and pure flavors of fresh fruit than dried, fried and baked methods, say company officials. The line includes a variety of fruit items, such as Fuji Apple slices, Banana slices, Strawberry slices and Red Seedless Grape slices. “We are launching this campaign on a national level and bringing a line of new items that work for big retailers, convenience stores, natural food stores and independent food channels alike,” says Nick Desai, CEO of Snack it Forward. “Sunkist Fruit 2.0 is a focused product line with the goal in mind of offering a high velocity, low SKU intensive program to enhance retailer produce offerings in a time when consumers are seeking convenient and new better-for-you snack options.” Fruit 2.0 was unveiled by Snack it Forward, under license from Sunkist Growers, at the PMA Fresh Summit last month.