State Garden Launches Simple Beginnings Celery Hearts Line

State Garden is expanding its Simple Beginnings conventional produce line with the addition of 10-ounce celery heart bags and 20-ounce celery heart trays. The new products are now available to State Garden customers along the Eastern Seaboard, with expansion into additional markets expected throughout the fall.

“We are excited to announce this latest addition to the Simple Beginnings brand,” says Stephen Noll, vice president of sales and marketing at State Garden. “State Garden has been a family-run business for more than four generations and celery has been a staple in our company’s offerings since the very beginning.” Simple Beginnings’ 10-ounce single celery heart bags and 20-ounce double celery heart trays will contain fresh, USA-grown, washed and trimmed celery hearts that are produced and packaged according to State Garden’s strict food safety standards. State Garden launched Simple Beginnings in October 2013, a line of high quality conventional produce including triple washed salads, cooking greens and cut squash with a focus on making fresh, wholesome eating accessible to all, note company officials. State Garden previously offered conventional celery hearts under its former Northeast Fresh brand. In addition to its new Simple Beginnings celery program, State Garden produces organic celery hearts for its Olivia’s Organics brand along with multiple private label celery heart programs in the Northeast.