Stemilt Apples are for Lovers

Stemilt Growers is helping retailers tie into the color of hearts and roses with exciting promotion opportunities around its Red Delicious apples. Stemilt is featuring Red Delicious as its “Apple of the Month” for February with in-and-out promotion opportunities on a variety of bag sizes packed in either DRCs (display ready cartons) or high-graphic half tri-wall bins with World Famous Apples messaging. Stemilt marketing director Roger Pepperl says that promoting large Red Delicious in 5-pound or 8-pound bags in weekly ads or in-store specials this February will help retailers exceed normal movement and deliver value to shoppers on an item that makes up a big portion of category sales. “Red Delicious is an important part of the apple category,” Pepperl says. “Reds made up 11.2% of category sales nationally in November, which is the latest 4 weeks reported by Nielsen scan data. That’s one Red for every 10 apples sold. It’s important to use this value item in retail promotions all year long, and February is an ideal time for Reds to be on prominent display in produce with the entire store focusing on Valentine’s Day and the color red,” he adds. For more information, contact your Stemilt representative.