Sunkist Joins the Sesame Street eat brighter! Movement

This season, Sunkist will showcase its premium, fresh citrus in new Sesame Street-themed packaging as part of the cooperative’s participation in the Produce Marketing Association (PMA) and Sesame Workshop’s ‘eat brighter!’ initiative.

Kicking off the 2014/15 California and Arizona citrus growing season, Sunkist will offer its customers a Sesame Street-themed 10-pound Navel orange carton and polybag as well as a Giro-bag for easy-peel mandarins. The colorful packaging will allow retailers to showcase the movement with the goal of helping kids and their families eat more fresh produce. “Childhood obesity is a critical issue for our country, and we are proud to be working with PMA and Sesame Workshop to encourage families to eat healthier,” says Kevin Fiori, vice president of sales & marketing. “Like Sunkist, Sesame Street is a trusted family brand and we hope our collaboration will help generate consumer excitement about fresh citrus and the produce category as a whole.” Available from November – June , Sunkist Navel oranges are one of the most popular citrus varieties, say company officials, adding that they are seedless, easy to peel, and an excellent source of Vitamin C. Also seedless and easy to peel, Sunkist mandarins are available mid-October through April. One serving of two mandarins provides more than the recommended daily value of Vitamin C, add officials.