The Nunes Co. Launches Foxy Organic Broccoleaf

The Nunes Company has launched an organic non-GMO vegetable called BroccoLeaf.

The vegetable was discovered in the summer of 2014 when Foxy launched a series of free juicing activations at retailers across America. “REJUICENATE With Foxy” was developed to teach the public how to juice produce without wasting food. During the recipe testing process, a Foxy employee proposed incorporating organic broccoli leaves; the health findings and taste even took the company by surprise.

“We are big advocates of full produce consumption which is why we started experimenting with broccoli leaves,” says Tom Nunes V, vice president of operations for Foxy. “We know how fantastic broccoli leaves are for the soil, but nobody considered it a viable produce item. Everyone in our industry’s been trying to find the next kale, and BroccoLeaf has been staring all of us in the face for decades.” The organic Foxy BroccoLeaf contains all major vitamin, mineral and health benefits of broccoli, officials add, with a lighter and sweeter taste than its predecessor. The health attributes are described as an excellent source of Calcium, an adult dose of Vitamin C, packed with Folate and phytonutrients. In celebration of its launch, Foxy will debut a number of original BroccoLeaf recipes, with the help of BroccoLeaf spokesperson Ashley Koff RD, to educate the public about the many ways organic BroccoLeaf can be prepared. All recipes can be found on Foxy's website and on its social media channels. Foxy will also launch a companion social media campaign encouraging the public to make and share their original BroccoLeaf creations on their personal social platforms as well as BroccoLeaf’s social media pages. The best recipes will then be personally selected and incorporated into a forthcoming cookbook. “It’s incredibly rare, in this day and age, to be able to introduce a new non-GMO organic vegetable into the market,” says Matt Seeley, vice president of marketing for Foxy. “We believe the potential for BroccoLeaf is massive and are very excited about consumers’ and retailers’ responses.”