The Produce Mom and Lifestyle Expert Chadwick Boyd Team Up

The Produce Mom and food and lifestyle expert Chadwick Boyd have joined forces to provide recipe development and photography services to U.S. produce brands and their marketing teams. The business offering gives produce marketers access to deep industry expertise and nationally recognized talent to create magazine-quality content that appeals to modern families and Millennials.

“One of the greatest needs for all produce brands today is high quality recipes, tips and images that showcase fresh fruits and vegetables in easy, modern ways and gets parents excited about being in the kitchen,” says Lori Taylor, CEO and owner of The Produce Mom. “Content these days is a premium, especially because social media networks, like Pinterest and Facebook, play such a large role in influencing what families buy at the grocery store.”

The new service delivers content to marketers that upholds the integrity of their brands while appealing to consumers on the same level as major food magazines and digital outlets. Three packages are offered: five recipes, plus finished photography; 10 recipes, plus finished photography; and custom—based on unique and specific brand needs.

How-to, storage and entertaining tips are also included, depending on the nature of the content. Packages start at $11,500 and include concepting, recipe testing, writing, art directing, food and prop styling, and photography. For a limited time only, new clients will receive special promotion across the Chadwick Boyd social media channels to support their campaigns, which reaches national media and consumers.

“Our core specialty is working with brands to create content that is relevant in today’s food culture and compelling to everyday home cooks,” says Boyd. “It’s exciting to bring this expertise to produce marketing teams and develop consumer-focused recipes, cooking tips and entertaining ideas using their fruits and vegetables just like magazines do. This is especially important in today’s world where growing and engaging followers and driving web traffic is such a critical part to trusted, ongoing dialogue with target audiences.”

Taylor works directly with produce marketers across the country and built The Produce Mom to help fresh produce brands connect more closely with consumers.

Boyd is a longstanding consumer brand strategist, creating plans and programming for Panera Bread, California Pizza Kitchen and Food Network among many others. He also regularly contributes to Better Homes and Gardens, the TODAY Show, House Beautiful and more.

Over the last couple years, the two have collaborated on client projects to align messaging and marketing efforts with target audiences, social channels and trends. In April, they teamed up for Boyd’s national “Entertaining with Vegetables” tour, bringing interactive, produce-driven events to Williams-Sonoma locations in the Midwest.