Unilever Buttery Spreads Undergo Transformation

Unilever North America announced that it is transforming its buttery spreads portfolio. The new spreads will feature new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt and no artificial preservatives. The first to receive this update is I Can’t Believe It’s Not Butter! (ICBINB). The new ICBINB will be the first Unilever spread to be made with non-GMO sourced ingredients. The line of spreads will provide a source of good fats – monounsaturated and polyunsaturated fats – similar to those found in avocados, walnuts and almonds. The transformation is a whole systems approach, says company officials, affecting how Unilever spreads are made from seed to table, including:

This is a groundbreaking innovation for Unilever’s U.S. foods division, say officials, adding that since Unilever is the category leader with almost 60% of the spreads market share, this move will completely reshape the entire category.