Vital Farms Introduces Alfresco Butter

Vital Farms has introduced its grass-fed, pasture-raised, Alfresco Butter, in addition to its line of pasture-raised eggs.

Vital Farms has a more humane and ethical approach to farming. The Vital Farms birds are healthy, happy and are raised outside on fresh pastures with 108 square feet of rotated pasture per hen. The pasture-raised category signifies a drastic change from the 67 inches provided to caged hens.

“Vital Farms’ mission is to bring ethically and sustainably produced food to the table through agricultural practices that keep the humane treatment of animals as the top priority,” says Matt O’Hayer, CEO of Vital Farms. 

Vital Farms is asking consumers to take a pledge to only choose eggs from hens not kept confined in cages as part of a national movement initiated by the Humane Society of the U.S. to bring national attention to the issue of how hens are treated in caged production of eggs. This pledge marks a step in the right direction toward the ultimate goal of a commitment to Certified Humane, pasture-raised eggs, say company officials.

Additionally, Vital Farms has introduced Alfresco Butter, which is handcrafted by 5th generation butter makers that slow churn and hand craft the cream producing a butter that is high in butterfat, while being hormone and antibiotic free. The cows that produce the cream for Vital’s pasture-raised butter are raised in small herds on American family farms where they (the ‘ladies’) are free to roam their pastures.