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Wedding flowers business in bloom

As specialty shops close, supermarkets look to fill the bouquet void

Jeff Wells, Reporter

May 2, 2017

5 Min Read
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Roche Bros. in New England has seen wedding floral sales grow year over year.Photos courtesy of Roche Bros.

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About the Author

Jeff Wells

Reporter, Supermarket News

Jeff Wells is a reporter with Supermarket News, covering health and wellness issues for the magazine's quarterly Whole Health supplement. Jeff previously worked for consumer magazines and has written for various publications and websites. He does most of his shopping at Whole Foods and the corner bodega, but he can’t go too long without making the pilgrimage to Costco.

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