ALDI Launches Little Journey Line of Baby Products with Facebook Contest

To help today's busy moms and dads along their parenting journey, ALDI has unveiled its first full line of baby products, Little Journey, which is set to hit all stores in August. From newborn diapers to training pants, cleansing wipes to gentle baby wash, formula to organic pouches, Little Journey will feature nearly 50 high-quality, affordably priced everyday essentials parents and little ones need.

"Our ALDI customers spoke, and we listened. The Little Journey product line is another way we're using our shoppers' feedback to make grocery shopping as simple and convenient as possible," says Liz Ruggles, director of marketing at ALDI. "With Little Journey we're able to better support and grow with our shoppers and their families—from those first smiles to the first day of preschool and beyond."

To commemorate the Little Journey launch, ALDI is hosting a baby photo contest on Facebook in search of its first, real-life Little Journey star. ALDI aims to celebrate those real baby moments with photos of babies showcasing the personality, expressiveness and enthusiasm behind life's littlest adventures.

Through June 22 parents and legal guardians of children up to 24 months or younger can visit ALDI USA on Facebook to upload sweet snaps of their adorable little ones for the chance to see their child become the first "face" of Little Journey and star in online and in-store marketing materials. On June 22 at 12 p.m. CST, photo submissions will close and public voting will begin.

From June 22–29, fans of ALDI USA on Facebook will be invited to help choose 10 finalists by voting for their favorite baby photo submissions online. From the 10 frontrunners, a panel of ALDI judges will choose the baby whose photo best meets the brand criteria to become the first Little Journey star and participate in a fun-filled photoshoot in the winner's hometown. In addition to the photoshoot, the lucky contest winner will receive $500 in baby products from the Little Journey line and a $30,000 cash prize to help support the winner's journey towards higher education. The nine finalists will also each be awarded a prize of $100 in baby products from the Little Journey line.

Every Little Journey product is tested to meet or beat the national brands on quality, durability and taste. And, with affordably priced diapers, snacks, wipes and more, the Little Journey line will help ALDI parents save money today so there's more to invest in their children's futures, say company officials. 

The Little Journey product line was developed to grow with and meet the varying needs of the littlest ALDI fans—from infants to toddlers. And, recognizing every child's journey is unique, the Little Journey line includes products for every giggle, gurgle, grin (and epic meltdown) along the way:

ALDI has parents and little ones covered with the Little Journey full line of changing essentials, including gentle cleansing wipes, diapers and training pants. ALDI knows every feeding journey is different and a baby's nutritional needs evolve over time. That's why Little Journey includes four infant powder formulas and one toddler formula to provide expert-recommended nutrition for little tummies. The Little Journey infant-to-toddler snacks make healthy eating easy with yummy foods— including infant cereals, organic puree pouches, Little Munchers baked whole grain corn snacks, Yogurt Bites and whole grain Puffs, which is made from ingredients parents will feel good about, officials add.